Player Development

Golf 2.0 is a targeted, focused, long-range strategic plan for the golf industry to substantially increase the number of golfers, the rounds of golf played and the revenue generated from golf over the next decade among current and potential consumers of the game. The goal of Golf 2.0 is to increase the number of golfers from the current level of approximately 26 million to 40 million by the year 2020 while growing the relevance of golf in America.

Golf 2.0 will build toward that goal on three core strategies:

  • Retain and Strengthen the Golfing Core;
  • Engage the “Lapsed”; and
  • Drive New Players

These strategies are comprised of 12 distinct strategic initiatives for driving growth, each of which provides golf facilities with a blueprint for deepening their engagement with current customers, connecting with potential women customers, targeting kids and minorities, and more.

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Golf 2.0 Playbooks (Click to Download)



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