Recent News

YOU Matter

YOU MATTER. “These two words can change lives and change the world…this is a DNA-thing. We were created for significance. One of the most dangerous things that can happen to us, as individuals, as organizations, as a community…is the feeling that we don’t matter.” Angela Maiers, Education Consultant You could be indispensable. You can be a

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Know Your Customer

KNOW YOUR CUSTOMER (KYC): Make Relationship Building a Staff Effort Recently, the PGA of America released the “Know Your Customer Tactics” booklet which is an action-based guide to compliment the “Know Your Customer Playbook”. Accessible through golf20.net, or via PGALinks.com the Know Your Customer Tactics booklet includes five action steps: Relationship-Building Tactics Customer Database Development Tactics

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Understanding Lapsed Golfers

At a recent Golf Alliance of Washington/Golf Summit event, I was privileged to learn some new information (for me) regarding the Underpinnings of Commitment many of our customers, members, clients and friends in the golf world have. In the presentation, the spokesman, using National Golf Foundation (NGF,) information presented new concepts about the true differences

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“Why do we need Player Development and Golf 2.0?”

“Why do we need Player Development and Golf 2.0?” On my third day at the PGA Merchandise Show in Orlando, FL, this week, I was speaking with a PGA member from another Section about Golf 2.0 and our player development focus as an Association.  I am quoting exactly what he said, “I’ve got a burr in

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Connecting with Her: Consider this “Magnet”

If you’ve read any of the materials in PGA Magazine regarding “Connecting With Her” (CWH) or better yet, gone through the recently released CWH Playbook, Connecting With Her you have learned about the true value, both financially and with loyalty, of attracting the women’s market. In this segment, let’s focus on the part of the women’s market

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